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Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin

The advancement of marketing and the effectiveness of spokespersons as opinion leaders do leave a great impact on a certain brand. Plus, to gain customers’ trust is a great challenge to the business in order to change people’s perspective and behaviour and may induce intention towards certain produc...

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書誌詳細
第一著者:	Mohd Amin, Muhammad Fathul Bari
フォーマット:	Student Project
言語:	English
出版事項:	Faculty of Business and Management 2020
主題:	Sporting goods industry. Recreational equipment Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
オンライン･アクセス:	http://ir.uitm.edu.my/id/eprint/28511/1/PPb_MUHAMMAD%20FATHUL%20BARI%20MOHD%20AMIN%20BM%20M%2020_5.pdf http://ir.uitm.edu.my/id/eprint/28511/
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