Factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / Ainol Asyikin Annuar

• Main Author: Annuar, Ainol Asyikin
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2015
• Subjects: Food industry and trade. Halal food industry. Certification; Market surveys. Including brand choice. Brand loyalty; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/24642/1/PPb_AINOL%20ASYIKIN%20ANNUAR%20M%20BM%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/24642/

The primary attempt in this study is to examine the factors influencing female purchase intention on halal collagen beauty drinks at Tampin, Negeri Sembilan. This study explores the relationship between three factors which consist of attitude, subjective norms and knowledge that could influence fema...