Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin

• Main Author: Mohd Amin, Muhammad Fathul Bari
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2020
• Subjects: Sporting goods industry. Recreational equipment; Market surveys. Including brand choice. Brand loyalty; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/28511/1/PPb_MUHAMMAD%20FATHUL%20BARI%20MOHD%20AMIN%20BM%20M%2020_5.pdf; http://ir.uitm.edu.my/id/eprint/28511/

The advancement of marketing and the effectiveness of spokespersons as opinion leaders do leave a great impact on a certain brand. Plus, to gain customers’ trust is a great challenge to the business in order to change people’s perspective and behaviour and may induce intention towards certain produc...