Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak

• Main Author: Manak, Gua Hui
• Format: Student Project
• Language: English
• Published: Perpustakaan Tun Abdul Razak UiTM Caw Sabah 2002
• Subjects: Travel and the state. Tourism; Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/26930/3/PP_GUA%20HUI%20B%20MANAK%20BM%20S%2002_5.pdf; http://ir.uitm.edu.my/id/eprint/26930/

Tourism is not only arguably the world's largest industry, it also involves the greatest flows of people on the surface of the earth. It is a major agent of change and as one of the most visible expressions of globalization. Tourists and tourism development affect almost every country. They pro...