A study relationship between advertising, word of mouth and experience perspective with customer purchase intention in Kota Kinabalu / Nor Nikma Jamil

• Main Author: Jamil, Nor Nikma
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Advertising campaigns; Methods. Outdoor advertising. Billboards. Posters
• Online Access: https://ir.uitm.edu.my/id/eprint/50607/1/50607.pdf; https://ir.uitm.edu.my/id/eprint/50607/

Along with the trend of globalization, the economic grows rapidly in many aspects nowadays. standards of life enhances along with better incomes. Hence, people tend to use many way of product which is need influencing ways to them gain an information about that product their want. Advertisement, wor...