The effect of marketing capability on the marketing performance of Islamic fashion small businesses: the mediator role of a religio-centric marketing communication strategy / Alifah Ratnawati, Mulyana and Noor Kholis

• Main Authors: Ratnawati, Alifah, Mulyana, Mulyana, Kholis, Noor
• Format: Article
• Language: English
• Published: 2023
• Subjects: Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: https://ir.uitm.edu.my/id/eprint/81251/1/81251.pdf; https://ir.uitm.edu.my/id/eprint/81251/; https://e-ajuitmct.uitm.edu.my/v3/

As a country with Muslim majority population, Indonesia is a potential market for the development of the Muslim fashion industry. However, this opportunity has not been utilized optimally due to the limited ability to understand customer needs and desires and the lack of Islamic small-business fashi...