The effects of marketing mix on the customer satisfaction of Ar-rahnu by Agrobank Alor Gajah, Melaka / Mohd Alif Nurfahmi Saad

• Main Author: Saad, Mohd Alif Nurfahmi
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2011
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Consumer satisfaction; Promotions
• Online Access: http://ir.uitm.edu.my/id/eprint/25322/1/PPb_MOHD%20ALIF%20NURFAHMI%20SAAD%20BM%20M%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/25322/

This study is focus on customer satisfaction and marketing mix which is product, place, price and promotion toward Ar Rahnu by Agrobank Alor Gajah, Melaka. Apart from that, this study conducted focusing on “The Effects of Marketing Mix on the Customer Satisfaction of Ar Rahnu by Agrobank Alor Gajah,...