The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin

• Main Author: Kamarudin, Rahah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2006
• Subjects: Marketing; Market segmentation. Target marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/21270/1/PPb_RAHAH%20KAMARUDIN%20M%20BM%2006_5.pdf; http://ir.uitm.edu.my/id/eprint/21270/

The purpose of study is to identify the awareness of customers towards marketing campaign of Denai Alam residential done by Guthrie Properties Development Holding Berhad (GPDH). It also will help the company to determine whether their marketing campaign had been done effectively or not. Based on the...