The effect of service quality on customer satisfaction in public services / Siti Zuana Abdullah

• Main Author: Abdullah, Siti Zuana
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/21787/1/PPb_SITI%20ZUANA%20ABDULLAH%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21787/

Service quality has become ever more important to the achievement of customer satisfaction with the increasing complexities of the need and expectation of customers. This research study examines the relationship between service quality dimension and how the dimensions give impacts on customer satisf...