A study on the relationship between customer satisfaction and service level among ASNB agents at Seremban / Nurul Fazareen Roseli

• Main Author: Roseli, Nurul Fazareen
• Format: Student Project
• Language: English
• Published: 2009
• Subjects: HF Commerce; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/30433/1/30433.pdf; http://ir.uitm.edu.my/id/eprint/30433/

Satisfaction is an ambiguous and abstract concept and the actual expression of the situation of satisfaction will vary from person to person and service to service (R.Kantsperger and Werner,2005) . Beside, Customer satisfaction is affect organization differently, in different context of services. St...