The relationship between factors of product quality, services quality and price that contribute to customer satisfaction: a study in product purchase at Persada Herbs Sdn Bhd / Zurina Mohammad Zubir

• Main Author: Mohammad Zubir, Zurina
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Product management; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/46818/1/46818.pdf; https://ir.uitm.edu.my/id/eprint/46818/

Customers satisfaction are one of the drivers that lead to organization success as satisfied customers return to organization, make repeat purchase and may recommend the company to others. In this study, a framework model of factors that contribute to customer satisfaction is developed and described...