The impact of supplementary service towards customer satisfaction / Ramli Saad, Wan Shahrul Aziah Wan Mahamad and Yong Azrina Ali Akbar
In the very competitive business environment of today, achieving customer satisfaction is crucial for companies seeking long-term success. Businesses need to deliberately bring on additional services in addition to their core offerings in order to meet increasingly dynamic customer demand. By increa...
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Main Authors: | Saad, Ramli, Wan Mahamad, Wan Shahrul Aziah, Ali Akbar, Yong Azrina |
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Format: | Book Section |
Language: | English |
Published: |
Universiti Teknologi MARA, Kedah
2024
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/101109/1/101109.pdf https://ir.uitm.edu.my/id/eprint/101109/ |
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