The impact of supplementary service towards customer satisfaction / Ramli Saad, Wan Shahrul Aziah Wan Mahamad and Yong Azrina Ali Akbar

• Main Authors: Saad, Ramli, Wan Mahamad, Wan Shahrul Aziah, Ali Akbar, Yong Azrina
• Format: Book Section
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2024
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/101109/1/101109.pdf; https://ir.uitm.edu.my/id/eprint/101109/

In the very competitive business environment of today, achieving customer satisfaction is crucial for companies seeking long-term success. Businesses need to deliberately bring on additional services in addition to their core offerings in order to meet increasingly dynamic customer demand. By increa...