Perceived product quality, perceived value, customer satisfaction and their relation to brand loyalty

• Main Authors: Mohd Kassim, Abdul Wahid, Igau, Oswald Aisat, Harun, Amran, Shamsudin, Abdul Shukor, Al-Swidi, Abdullah Kaid
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/22447/1/ICBM%202014%20244%20250.pdf; http://repo.uum.edu.my/22447/

There has been a substansial body of evidence to relate trust as an important component to business trends.The study of trust has been exponentially discussed in various forms and context which expands across broad fields and sciences.This paper aims to provide additional rationale and foundational...