Perceived value and customer brand engagement of transportation network company facebook fan page
In today's fast-paced and interactive business environment, engaging fans is imperative for companies to elevate their competitiveness in marketplace. Internet has ushered a new age of social media marketing where companies are formed their social networking sites (SNSs) presence to promote the...
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| Main Authors: | , , , , , |
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| Format: | Conference or Workshop Item |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/82413/ http://dx.doi.org/10.1063/1.5080058 |
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