The influence of perceived value, brand image, trust and perceived risk on the customer loyalty towards Malaysia Airlines Berhad (MAB) services
The purpose of this study is to investigate the factors that affecting customer loyalty toward Malaysia Airlines Berhad (MAB) services in Malaysia after a few serious and fatal MAB incidents happened in year 2014. Customer loyalty is importance for any organization to ensure the stability of the ope...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/6780/ |
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