Internet Banking, Customer Perceived Value and Loyalty: The Role of Switching Costs
Purpose: This study aims to examine the relationship between internet banking, customer perceived value, switching cost and customer loyalty. Furthermore, this study also examines if switching cost moderates the relationship between internet banking, Customer perceived value and customer loyalty....
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| 主要な著者: | , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
2016
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| 主題: | |
| オンライン･アクセス: | http://eprints.unisza.edu.my/5340/1/FH02-FESP-17-08359.pdf http://eprints.unisza.edu.my/5340/ |
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