Internet Banking, Customer Perceived Value and Loyalty: The Role of Switching Costs
Purpose: This study aims to examine the relationship between internet banking, customer perceived value, switching cost and customer loyalty. Furthermore, this study also examines if switching cost moderates the relationship between internet banking, Customer perceived value and customer loyalty....
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/5340/1/FH02-FESP-17-08359.pdf http://eprints.unisza.edu.my/5340/ |
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