The impact of perceived value on customer loyalty towards private commercial banks in Bangladesh: the mediating role of customer satisfaction

• Main Author: Haque, A. K. M. Ahasanul
• Format: Conference or Workshop Item
• Language: English; English; English
• Published: 2022
• Subjects: HF5001 Business. Business Administration; HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
• Online Access: http://irep.iium.edu.my/101220/21/101220_The%20Impact%20of%20Perceived%20Value%20of%20Customer%20Loyalti_Abstract%20paper.pdf; http://irep.iium.edu.my/101220/2/Acceptance%20Letter%20GIMAC13%20Ahasanul%20%201.pdf; http://irep.iium.edu.my/101220/27/The%20impact%20of%20perceived%20%28Abstract%29_Prof_Ahsanul_Haq.pdf; http://irep.iium.edu.my/101220/

The primary objective of this study is to examine the influence of multidimensional perceived value on customer loyalty through the mediating role of customer satisfaction towards the private commercial banks in Bangladesh. Using a convenient sampling technique, 367 responses were valid for be...