Impact of customer perceived value and customer’s perception of public relation on customer loyalty with moderating role of brand image
Purpose/Significance: The purpose of this study was to investigate the relationship between customer perceived value and customer’s perception of public relation on customer loyalty with moderating role of brand image. Research was conducted on banking sector of Pakistan. Design/methodology/appr...
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| Format: | Article |
| Language: | English |
| Published: |
ARRAY Development (Canada) Inc.
2016
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| Online Access: | http://eprints.unisza.edu.my/7564/1/FH02-FESP-16-06608.jpg http://eprints.unisza.edu.my/7564/ |
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