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Perceived value and customer satisfaction of smartphone Brand among youth: the moderating effect of gender

Advances in technology have made mobile phones develop into smartphones. It is undeniable that the smartphone has brought many benefits to users and has become an indispensable part of our daily work. This situation reflects the consumer nowadays hard to ignore the value of the smartphone. Hence, sm...

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Bibliographic Details
Main Authors: Stephen Laison Sondoh Jr., Lim Ming Fook, Geoffrey Harvey Tanakinjal, Wong Ling Chai
Format: Article
Language:English
English
Published: UMS 2020
Subjects:
HF5549-5549.5 Personnel management. Employment management
LB2341-2341.95 Supervision and administration. Business management
Online Access:https://eprints.ums.edu.my/id/eprint/36780/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/36780/2/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/36780/
https://doi.org/10.51200/mjbe.vi.2564
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Internet

https://eprints.ums.edu.my/id/eprint/36780/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/36780/2/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/36780/
https://doi.org/10.51200/mjbe.vi.2564

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