Moderating effect of trust between perceived value and customer brand engagement in SNSs

The Internet has ushered a new age of social media marketing. Presently, many companies have formed a social media presence to promote their businesses online. As the mnnber of active users in Social Networking Sites (SNSs) continues to increase, many companies are making significant investment in S...

Full description

Saved in:
Bibliographic Details
Main Authors: Ho, Peng Han, Thoo, Ai Chin, Abdul Hamid, Abu Bakar, Huam, Han Tat
Format: Article
Published: Medwell Joumals 2017
Online Access:
Tags: Add Tag
No Tags, Be the first to tag this record!