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Perceived product quality, perceived value, customer satisfaction and their relation to brand loyalty

There has been a substansial body of evidence to relate trust as an important component to business trends.The study of trust has been exponentially discussed in various forms and context which expands across broad fields and sciences.This paper aims to provide additional rationale and foundational...

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Main Authors: Mohd Kassim, Abdul Wahid, Igau, Oswald Aisat, Harun, Amran, Shamsudin, Abdul Shukor, Al-Swidi, Abdullah Kaid
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/22447/1/ICBM%202014%20244%20250.pdf
http://repo.uum.edu.my/22447/
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spelling my.uum.repo.224472017-06-22T03:09:16Z http://repo.uum.edu.my/22447/ Perceived product quality, perceived value, customer satisfaction and their relation to brand loyalty Mohd Kassim, Abdul Wahid Igau, Oswald Aisat Harun, Amran Shamsudin, Abdul Shukor Al-Swidi, Abdullah Kaid HD28 Management. Industrial Management There has been a substansial body of evidence to relate trust as an important component to business trends.The study of trust has been exponentially discussed in various forms and context which expands across broad fields and sciences.This paper aims to provide additional rationale and foundational support for the advancement of knowledge pertaining to trust and its relation to the adoption of open innovation. Based from the literature review, this paper view trust from the light of adoption of innovation studies to better understand how it can best used to measure the readiness to adopt open innovation. 2014-08-18 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/22447/1/ICBM%202014%20244%20250.pdf Mohd Kassim, Abdul Wahid and Igau, Oswald Aisat and Harun, Amran and Shamsudin, Abdul Shukor and Al-Swidi, Abdullah Kaid (2014) Perceived product quality, perceived value, customer satisfaction and their relation to brand loyalty. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Mohd Kassim, Abdul Wahid
Igau, Oswald Aisat
Harun, Amran
Shamsudin, Abdul Shukor
Al-Swidi, Abdullah Kaid
Perceived product quality, perceived value, customer satisfaction and their relation to brand loyalty
description There has been a substansial body of evidence to relate trust as an important component to business trends.The study of trust has been exponentially discussed in various forms and context which expands across broad fields and sciences.This paper aims to provide additional rationale and foundational support for the advancement of knowledge pertaining to trust and its relation to the adoption of open innovation. Based from the literature review, this paper view trust from the light of adoption of innovation studies to better understand how it can best used to measure the readiness to adopt open innovation.
format Conference or Workshop Item
author Mohd Kassim, Abdul Wahid
Igau, Oswald Aisat
Harun, Amran
Shamsudin, Abdul Shukor
Al-Swidi, Abdullah Kaid
author_facet Mohd Kassim, Abdul Wahid
Igau, Oswald Aisat
Harun, Amran
Shamsudin, Abdul Shukor
Al-Swidi, Abdullah Kaid
author_sort Mohd Kassim, Abdul Wahid
title Perceived product quality, perceived value, customer satisfaction and their relation to brand loyalty
title_short Perceived product quality, perceived value, customer satisfaction and their relation to brand loyalty
title_full Perceived product quality, perceived value, customer satisfaction and their relation to brand loyalty
title_fullStr Perceived product quality, perceived value, customer satisfaction and their relation to brand loyalty
title_full_unstemmed Perceived product quality, perceived value, customer satisfaction and their relation to brand loyalty
title_sort perceived product quality, perceived value, customer satisfaction and their relation to brand loyalty
publishDate 2014
url http://repo.uum.edu.my/22447/1/ICBM%202014%20244%20250.pdf
http://repo.uum.edu.my/22447/
_version_ 1644283522150563840
score 13.209306

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