The impact of product quality on relationship quality: Empirical evidence from automotive industry
Building and maintaining successful relationship with customers has become the prime focus for many organizations.The ability of a brand to successfully manage customer relationships provides it with better opportunities for improving its competitive advantage. Past research paid less attention to e...
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Main Authors: | Hanaysha, Jalal R. M., Abd Ghani, Noor Hasmini |
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Format: | Article |
Language: | English |
Published: |
Institut Pengurusan Kualiti (IPQ), UUM
2016
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Subjects: | |
Online Access: | http://repo.uum.edu.my/20559/1/IJOBE%201%201%202016%201%2015.pdf http://repo.uum.edu.my/20559/ http://www.ijobe.uum.edu.my/images/Full_Text/Jalal.pdf |
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