The impact of advertising on relationship quality: empirical evidence from Malaysia
This study examines the effect of advertising on relationship quality in Malaysian automotive market.Relationship quality in this study consists of three main elements namely; brand trust, brand commitment and brand satisfaction.The review of literature shows that past research has paid very less at...
Saved in:
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
MAXWELL Science Publication
2015
|
Subjects: | |
Online Access: | http://repo.uum.edu.my/16038/1/3.pdf http://repo.uum.edu.my/16038/ http://www.maxwellsci.com/jp/abstract.php?jid=RJASET&no=548&abs=02 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|