Automotive after-sales service quality and relationship quality in Malaysian national car makers

This paper will revisit the numerous concept of service quality previously developed and proposed in the literatures. SERVQUAL especially as the mostly used service quality dimension has been criticised by the researchers on its inability to perfectly measure service quality in specific industry.Co...

Full description

Saved in:
Main Authors: Saidin, Zainil Hanim, Mohd Mokhtar, Sany Sanuri, Saad, Rohaizah, Yusoff, Rushami Zien
Format: Article
Language:English
Published: International Academic Research Journal 2015
Subjects:
Online Access:http://repo.uum.edu.my/16122/1/30.pdf
http://repo.uum.edu.my/16122/
http://www.iarjournal.com/iar-journal/iar-journal-of-business-and-technology/
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Utara Malaysia
Record Id: my.uum.repo.16122
epo.16122