The relationship between e-service quality and ease of use on customer relationship management (CRM) performance: An empirical investigation in Jordan mobile phone services
Electronic Customer relationship management performance CRM is a comprehensive business and marketing strategy that integrates people, process, technology and all business activities for attracting and retaining customers over the internet and mobile phone to reduce costs and increase profitability...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Array Development
2010
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/12863/1/Sams.pdf http://repo.uum.edu.my/12863/ http://www.arraydev.com/commerce/JIBC/articles.htm |
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