The impact of product quality on relationship quality: Empirical evidence from automotive industry

Building and maintaining successful relationship with customers has become the prime focus for many organizations.The ability of a brand to successfully manage customer relationships provides it with better opportunities for improving its competitive advantage. Past research paid less attention to e...

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Bibliographic Details
Main Authors: Hanaysha, Jalal R. M., Abd Ghani, Noor Hasmini
Format: Article
Published: Institut Pengurusan Kualiti (IPQ), UUM 2016
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