The impacts of e-service quality and e-customer satisfaction on e-customer loyalty in internet banking

Internet banking is one of the increasingly important businesses in electronic business worldwide. Measuring e-SQ has become major focus of service marketers for ensuring electronic customer satisfaction (e-Satisfaction), which in turn contributing to customer loyalty (e-Loyalty). Internet banking i...

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Bibliographic Details
Main Authors: Ooi, Yun Leong, Zakuan, Norhayati, Md. Ariff, Mohd. Shoki, Ismail, Khalid
Format: Article
Published: American Scientific Publishers 2014
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Online Access:http://eprints.utm.my/id/eprint/62948/
http://dx.doi.org/10.1166/asl.2014.5260
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