The Effects Of Technology Acceptance Factors On Customer E-Loyalty and E-Satisfaction In Malaysia
The rapid growth of Internet shopping has led to increasing interest in how to inspire customer e-loyalty and e-satisfaction in Malaysia. By using TAM and TRA as the theoretical base, this study aims to investigate the impact of perceived usefulness, perceived ease of use and perceived enjoyment on...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2014
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/9227/1/Winnie.pdf http://ir.unimas.my/id/eprint/9227/ http://www.ijbs.unimas.my/content-abstract/all-issues/item/264-the-effects-of-technology-acceptance-factors-on-customer-e-loyalty-and-e-satisfaction-in-malaysia.html |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|