The impacts of e-service quality and e-customer satisfaction on e-customer loyalty in internet banking
Internet banking is one of the increasingly important businesses in electronic business worldwide. Measuring e-SQ has become major focus of service marketers for ensuring electronic customer satisfaction (e-Satisfaction), which in turn contributing to customer loyalty (e-Loyalty). Internet banking i...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
American Scientific Publishers
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/62948/ http://dx.doi.org/10.1166/asl.2014.5260 |
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