Assessing service innovation and customer involvement in Malaysian mobile service provider
Malaysian mobile service providers face the challenges in service innovation and to sustain competitive advantage in the industry. The importance of innovation for a company's competitive advantage and survival in increasingly intense changing markets is undisputed amongst scholars and managers...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/68879/ http://dx.doi.org/10.3923/sscience.2016.2828.2835 |
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