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The relationship between live commerce towards customer engagement in Malaysia e-commerce platform

This paper emphasizes on the variables of live commerce and the relationship with Customer engagement in e-commerce platform in Malaysia. An interdisciplinary literature review suggesting positive relationship between live commerce and customer engagement. Therefore, using the Social Cognitive (SC)...

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Bibliographic Details
Main Authors: Ong, Sharon Yong Yee, Habidin, Nurul Fadly, Mohd. Fuzi, Nursyazwani, Salleh, Mad Ithnin, Ramdan, Mohamad Rohieszan, Abdullah, Karmilah, Taasim, Shairil Izwan
Format: Article
Language:English
Published: HRMARS 2021
Subjects:
HD Industries. Land use. Labor
HF Commerce
Online Access:http://eprints.utm.my/id/eprint/96738/1/NursyazwaniMohd2021_TheRelationshipbetweenLiveCommercetowardsCustomer.pdf
http://eprints.utm.my/id/eprint/96738/
http://dx.doi.org/10.6007/IJARBSS/v11-i17/11416
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http://eprints.utm.my/id/eprint/96738/1/NursyazwaniMohd2021_TheRelationshipbetweenLiveCommercetowardsCustomer.pdf
http://eprints.utm.my/id/eprint/96738/
http://dx.doi.org/10.6007/IJARBSS/v11-i17/11416

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