E-commerce service quality on customer satisfaction, belief and loyalty: A proposal

• Main Authors: Mutia Sobihah, Abd Halim, Nor Azman, Mat Ali @ Salim, Mahadzirah, Mohamad
• Format: Article
• Language: English
• Published: Mediterranean Centre of Social and Educational Research 2015
• Subjects: HB Economic Theory
• Online Access: http://eprints.unisza.edu.my/5967/1/FH02-FSSG-15-02857.jpg; http://eprints.unisza.edu.my/5967/

E-commerce system websites have helped to grow the business into the international field. In the long term in view, it is very important for a business to manage satisfaction, belief, and customer loyalty in the adoption of E-commerce services for business development. In the hotel industry in Malay...