The effects of internal marketing on customer orientation in Nigerian banking industry
The contribution of banking sector to the overall world gross domestic product (gdp) cannot be over emphasised. This explains why banking institutions occupy a very high pedigree in the world’s economy and also why they are highly regulated. Consequently, banks’ employees are consid...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
IOSR Journal
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/59978/ |
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