The mediating effect of e-Satisfaction between e-Service quality and e-Loyalty in internet banking
Internet banking is a demand-driven industry and therefore providing customers efficient banking services become an important issue of e-commerce success model as well as to sustain banks competitiveness. In internet-based services, such as internet banking, sustaining users' e-Satisfaction is...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/62983/ https://www.researchgate.net/publication/273958847_The_Mediating_Effect_of_e-Satisfaction_Between_e-Service_Quality_and_e-Loyalty_in_Internet_Banking |
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