Perpustakaan Sultan Badlishah (PSB): the effectiveness of marketing strategies / Nurulaida Abdul Shukor
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal....
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Main Author: | Abdul Shukor, Nurulaida |
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Format: | Student Project |
Language: | English |
Published: |
2010
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/82441/2/82441%20Perpustakaan%20Sultan%20Badushah%20%28PSB%29%20the%20effectiveness%20of%20marketing%20strategies.pdf https://ir.uitm.edu.my/id/eprint/82441/ |
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