Online customer reviews as a powerful marketing tool / Baderisang Mohamed and Nor Fitrah Anaik Ali

• 主要な著者: Mohamed, Baderisang, Anaik Ali, Nor Fitrah
• フォーマット: 論文
• 言語: English
• 出版事項: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah 2021
• 主題: Marketing; Telemarketing. Internet marketing; Consumer satisfaction
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/49811/1/49811.pdf; https://ir.uitm.edu.my/id/eprint/49811/; https://kedah.uitm.edu.my/publication

Social media are becoming a more popular option for companies and brands to market their product and services as it is proven by previous research that marketing is more effective on these platforms, especially if the product is segmented towards the youngsters. Besides the hard work brands pull off...