A study of customer evaluation towards Bank Rakyat Kuala Terengganu strategies for building a stronger customer bonding and satisfaction / Najmi Eza Abdul Kadir

• Main Author: Abdul Kadir, Najmi Eza
• Format: Student Project
• Language: English
• Published: 2004
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/54424/1/54424.pdf; https://ir.uitm.edu.my/id/eprint/54424/

This research was conducted with the objective of study of the customer evaluation towards Bank Rakyat Kuala Terengganu strategies for building a stronger customer bonding and satisfaction. This study intends to evaluate the Bank Rakyat Kuala Terengganu strategies to make a customer bonding and sati...