Perpustakaan Sultan Badlishah (PSB): the effectiveness of marketing strategies / Nurulaida Abdul Shukor

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal....

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Bibliographic Details
Main Author: Abdul Shukor, Nurulaida
Format: Student Project
Language:English
Published: 2010
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/82441/2/82441%20Perpustakaan%20Sultan%20Badushah%20%28PSB%29%20the%20effectiveness%20of%20marketing%20strategies.pdf
https://ir.uitm.edu.my/id/eprint/82441/
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