The effectiveness of using promotion to encourage customers in using the public transportation: study on Putra LRT / Anna Syazrini Fauzi
This study is to evaluate the effectiveness of using the promotion to influence the public to change their attitudes forwards using public transportation. This study covers the PUTRA LRT users and the motorist found in Klang Valley. The study concludes that consumers' awareness increased. As a...
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| Format: | Student Project |
| Language: | English |
| Published: |
2001
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| Online Access: | https://ir.uitm.edu.my/id/eprint/77045/1/77045.pdf https://ir.uitm.edu.my/id/eprint/77045/ |
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