Factors influencing cross-border shopping / Azila Azmi, Monica Easter Ak Sapi@Chikut and Sharifah Munirah Sayed Abdul Rahman

• Main Authors: Azmi, Azila, Sapi@Chikut, Monica Easter, Sayed Abdul Rahman, Sharifah Munirah
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Pulau Pinang & Pusat Penerbitan Universiti (UPENA) 2015
• Subjects: Social aspects. Social marketing; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/15315/1/AJ_AZILA%20AZMI%20EAJ%2015.pdf; http://ir.uitm.edu.my/id/eprint/15315/

This concept paper discusses the factors influencing cross-border shopping. This type of shopping activity is already well known nowadays as evidenced by the appearance of many cross-border shopping destinations around the world. Visitors tend to choose cross-border shopping destination as their sh...