The most influenced factors in marketing mix model, 4p's that affect customer satisfaction: a case study on Kedai Sinar Peladang / Muhammad Zul Helmi Abdul Rahim
This research paper explores the role of marketing mix strategy and its overall positive or negative impact on customer's satisfaction. Product, price, promotion and place are the variables that need to be managed by understanding psychological traits of consumers buying nature. As we all know...
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| Format: | Student Project |
| Language: | English |
| Published: |
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/89602/1/89602.pdf https://ir.uitm.edu.my/id/eprint/89602/ |
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