Customer satisfaction towards products and services provided by KOPEKS / Noratika Karim

• Main Author: Karim, Noratika
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Success in business. Performance; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/71519/1/71519.pdf; https://ir.uitm.edu.my/id/eprint/71519/

Customer satisfaction is an important strategic objective for an organization. In order to survive and achieve profitability, the organizations need to respond customer's requirement to satisfy them. The purpose of this research is to investigate the customer satisfaction towards products and s...