The effectiveness of promotional mix in creating public awareness toward the products of Cruise Tasik Putrajaya / Tuan Nur Azyyati Tuan Muhammad Kamal

• Main Author: Tuan Muhammad Kamal, Tuan Nur Azyyati
• Format: Student Project
• Language: English
• Published: 2009
• Subjects: Awareness; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• Online Access: http://ir.uitm.edu.my/id/eprint/31655/1/31655.pdf; http://ir.uitm.edu.my/id/eprint/31655/

The purpose of this research is to know the effectiveness of promotional mix in creating public awareness toward the products of Cruise Tasik Putrajaya (CTP). The promotional mix consists of elements such as advertising, sales promotion, publicity and personal selling. Nowadays promotional mix has g...