The advantage of rebranding food and beverage business / Nurelyza Shaheera Anwar Fuad

• Main Author: Anwar Fuad, Nurelyza Shaheera
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Packaging
• Online Access: https://ir.uitm.edu.my/id/eprint/63853/1/63853.pdf; https://ir.uitm.edu.my/id/eprint/63853/

Rebranding is about an identity that sets apart from the competition and present the memorable impression and give an advantage to refreshing the look and feel with the ability to reach others. The purpose of this study is to focus on the advantage of rebranding food and beverage business. Every com...