Factors that influence the brand equity of Apple’s smartphone among students at Universiti Teknologi MARA Malacca City Campus / Nur Diana Ruslan and Nur Fatihah Ghafar

• Main Authors: Ruslan, Nur Diana, Ghafar, Nur Fatihah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2016
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Melaka
• Online Access: http://ir.uitm.edu.my/id/eprint/26885/1/PPb_NUR%20DIANA%20RUSLAN%20BM%20M%2016_5.pdf; http://ir.uitm.edu.my/id/eprint/26885/

The purpose of this study is to study the factors that influence the brand equity of Apple’s smartphone among students at UiTM Malacca City Campus. This study conducted through distributing questionnaire to the students. The target population of this study was students at the UiTM Malacca City Camp...