Factors that contribute to the customer loyalty of Takaful Ikhlas Sdn Bhd / Noryusniza Che Mat Nasir
In today’s competitive marketplace, one of the biggest concerns of service Takaful operations is to winning customer loyalty. This is because the cost of selling to new customers is much higher than the cost of selling to existing customers. Therefore, it is important for the company to foster custo...
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Main Author: | Che Mat Nasir, Noryusniza |
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Format: | Student Project |
Language: | English |
Published: |
2011
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Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/28843/1/PPb_NORYUSNIZA%20CHE%20MAT%20NASIR%20BM%20M%2011_5.pdf http://ir.uitm.edu.my/id/eprint/28843/ |
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