Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi

• Main Author: Nor Azmi, Nadzrin Azri
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2014
• Subjects: Marketing; Product management; Market surveys. Including brand choice. Brand loyalty
• Online Access: http://ir.uitm.edu.my/id/eprint/27444/1/PPb_NADZRIN%20AZRI%20NOR%20AZMI%20BM%20M%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/27444/

The purpose of this study is to identify the factor influence product preference among Middle East consumer. The research is based on a sample of 40 respondents who bought Malaysia product at least for the last 6 months, Jun 2013 until November 2013.The results show that product attributes, branding...