Customer satisfaction: the impact of revamping HAI Magazine published by Utusan Melayu (Malaysia) Berhad among customers in Klang Valley / Afdal Shahizad Zainudin

• Main Author: Zainudin, Afdal Shahizad
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2007
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/21385/1/PPb_AFDAL%20SHAHIZAD%20ZAINUDIN%20M%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/21385/

Nowadays, there are many competitors in the Malaysian magazine industry. Readers are given choices to choose their reading material for the magazine. The dailies range from Bahasa, Chinese, Tamil and English are competing amongst themselves to get the new readers. Following the scenario above, it...