A study on the factors that influence customers intention to purchase of farmers product: a case study on FAMA market in Jerantut, Pahang / Nurhaini Ibrahim

• Main Author: Ibrahim, Nurhaini
• Format: Monograph
• Language: English
• Published: Bachelor Of Business Administration (Hons) Marketing 2013
• Subjects: Consumer satisfaction; Purchasing. Selling. Sales personnel. Sales executives; Farmers
• Online Access: http://ir.uitm.edu.my/id/eprint/37841/1/37841.pdf; http://ir.uitm.edu.my/id/eprint/37841/

Farmers market is one of main places and becomes important places because it can make the traders and customers meet their own need which is profit and satisfactions. In recent year, the raising development of supermarkets that produces and sells the same products with the farmers market has makes...